The ultimate motorcycle rally is just about to unfold in the quaint town of Sturgis, South Dakota! Bikers and non-bikers from all over are ready to revel in this unique celebration of thrill and adventure. The Sturgis Motorcycle Rally—an annual event and the biggest motorcycle rally in the US—is an experience you won't want to miss. Here, we give you an overview of this exciting event so you know what to expect!

Read on to learn more about this unique biking event, then visit Willamette Valley Harley-Davidson® to buy the perfect bike for this adventure.

The History

The Sturgis Motorcycle Rally began in 1938 when a group of Indian Motorcycle® riders decided to organize a race. Since then, it has become an annual event, attracting hundreds of thousands of bike enthusiasts.

The Activities

There's never a dull moment at the Sturgis Motorcycle Rally. You can enjoy live music and concerts or watch motorcycle stunt shows and exhibitions—it’s your choice. You can even participate in the annual poker run, where you'll ride to different locations in the Black Hills to collect playing cards. This activity is popular among rally-goers and those who want to explore the area.

Riding in the Black Hills

One of the highlights of the Sturgis Motorcycle Rally in South Dakota is riding through the Black Hills. The area is home to some of the most scenic routes in the country, including the Needles Highway and Iron Mountain Road. These routes offer breathtaking views of the Black Hills, which you can capture in your heart and bring back home.

Camping at the Rally

Camping is a popular option for many people who attend the Sturgis Motorcycle Rally. There are several campgrounds around the area catering specifically to rally-goers. When looking for a more comfortable experience, you can also rent an RV or stay in a cabin. Regardless of your preference, you'll find plenty of options for accommodations in and around Sturgis.

Tips to Prepare for the Rally

First, you want to pick a motorcycle that matches your experience level and riding style. Visit Willamette Valley Harley-Davidson® to peruse our extensive selection of brand-new and used bikes for sale. If you tell us about your budget and requirements, we’ll help you choose the perfect model and help you prepare for the upcoming annual event.

If you already have a motorcycle, connect with us to get it serviced before hitting the road. Our service experts are here to tune it up for you. We can perform regular checks and install accessories to make your bike more suitable for your endeavors.

Are you ready to attend the Sturgis Motorcycle Rally? If you have more questions about the event or our inventory, contact our friendly team at Willamette Valley Harley-Davidson®. We are in Eugene, OR, and happy to serve our patrons from Albany and Corvallis—so reach out today!